Group of Butchers acquires De Roller

Squarefield acted as exclusive financial advisor to Group of Butchers on the acquisition of De Roller.

Our client, Group of Butchers, the Benelux market-leading group of artisanal butchers focused on the production of premium processed and deli-meat products, completed the acquisition of De Roller (or the ‘Company’).

De Roller, the Dutch market leader in fresh smoked sausages, was founded almost 100 years ago and is currently run by the third generation of the family, Gerard and Jan-Willem de Roller. The Barneveld-based company serves almost all leading retailers in the Netherlands, offering a wide assortment of high quality artisanal fresh sausages.

Through the acquisition of family-owned De Roller, Group of Butchers will further strengthen its artisanal product offering and market position with its retail customers.

NICK VISSER, CEO OF GROUP OF BUTCHERS SUMMED UP THE TRANSACTION AS FOLLOWS: “We are highly selective in our buy-and-build approach and are therefore even more proud to announce the high profile acquisition of De Roller. The acquisition of De Roller strengthens our handcrafted premium deli and processed meat product offering and enables us to further intensify our partnership with our clients.”