Anova Seafood has transferred its frozen seafood activities to Seafood Connection

Squarefield acted as exclusive advisor to the shareholders of Anova Seafood in the transfer of its frozen seafood activities to Seafood Connection

On 12 November 2018, our client Anova Seafood (“Anova” or the “Company”) and Seafood Connection have come to an agreement for a strategic transfer of the processing and sales of frozen activities of Anova.

Anova Seafood

Over the last few years Anova Seafood has become a significant player, both in fresh and frozen seafood products, mainly to the European market. Products are supplied under its own brands “Anova”, “Sea & We” and “Del Mare” next to several private label products.

Anova Seafood is aiming to further specialise itself in the next couple of years by focusing on the processing and sales of fresh and chilled products from its production facilities in the Netherlands.

Constant Mulder and Willem Huisman, co‐owners of Anova Seafood, have decided to focus on its core capabilities, the international distribution of fresh and chilled seafood as per 1 January 2019. Anova will use its strengths in distribution and sales of high-quality, sustainable fresh seafood to provide high quality products to the clients. “We see a lot of potential for Anova to strengthen and expand our position in the fresh and chilled seafood segment, and therefore we have redirected our strategic focus towards the fresh and chilled seafood segment”, explains Constant Mulder.

Seafood Connection

Seafood Connection, part of the Maruha Nichiro Corporation since 2013, is a leading European supplier of a wide range of high‐quality frozen seafood products distributed through retail and foodservice, wholesalers and food processing companies. “We see a lot of potential by adding Anova’s product portfolio to our current business and it will strengthen our position in sourcing, processing and sales of seafood products”, explains Jan Kaptijn (CEO Seafood Connection).

2019